Looking Beyond Enthusiasts, Lotus Readies U.S. Campaign

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The Cimarron Group is used to seducing viewers with speed, producing hyperkinetic previews for movies such as Terminator 2 and Collateral. Now, the Hollywood, Calif., theatrical-trailer company, which has been slowly working its way into more traditional advertising, is creating a campaign for the U.S. arm of Lotus, the legendary British sports-car company.

Cimarron’s fall print and online effort represents the automaker’s most significant U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in