Will Lauren Bacall Live On in Advertising?

Experts debate the trend of reviving Hollywood icons

Yesterday, Hollywood lost one of its last Golden Age actresses. The glamorous, sultry Lauren Bacall was 89. She was known for her films with co-star-turned-lover-turned-husband Humphrey Bogart (To Have and Have Not, The Big Sleep, Key Largo) as well as her throaty voice, a trademark that bode well for advertising. With the passing of a Hollywood icon of Bacall's stature comes the question of what will happen to her personification. Will Bacall's image continue to be used in advertising like Marilyn Monroe and Audrey Hepburn's have been? Adweek put the question to the agency and branding world. 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.