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As hard seltzers balloon in popularity, brands have co-opted a term once reserved for a specific style of craft beer: sessionability.
It’s often used in tandem with descriptors denoting healthy, refreshing attributes. But on its own, the term means that a product can be consumed in a “session” of more than one or two drinks. And now, nearly every category of alcoholic beverage wants in.
While even that vague quantification puts drinkers over the Centers for Disease Control and Prevention’s recommendations for alcohol consumption, it’s not unrealistic given the habits of American drinkers.
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