Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
No one looks perfect after a gym workout, something that perhaps has not translated into advertising in the past. Through its communications, sports apparel firm Gymshark aims to counter that mistruth, which it continues with its latest campaign “Look Good, Lift Ugly” as it seeks a new social media lead.
The campaign begins September 5 on a billboard in Times Square New York—and promises not to feature “manicured individuals, looking pristine as they lift their weights and smash their cardio.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in