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NEW YORK Lowe’s “Look deeper” campaign for The New York Times received the Grand Prize at the Newspaper Association of America’s Athena Awards on Wednesday.
Ads feature bold images, such as a camouflage print and a woman in a burka, with the tagline, “Look deeper.” Last year, post-Sept. 11 New York Times ads, tagged “Make sense of our times” and created by Bozell in New York, took the NAA’s Grand Prize. Bozell, which was absorbed by Lowe in February, also created the “Look deeper” campaign.
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