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The U.S. has closed over 42,400 factories since 2001, and manufacturing is now a measly 11 percent of our domestic output. Translation: Not much stuff gets made here anymore.
You probably know this already, but here’s the point: Consumers know it, too, and most of them don’t like it. In fact, 83 percent of shoppers say that, given the choice, they’ll deliberately buy a brand that’s made in America over one imported from foreign shores. Smell a marketing opportunity? The Columbus, Ohio, branding firm of Conrad | Phillips | Vutech has.
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