Look Closer

There are small ways to make a big splash, as Badger Kry & Partners has proven by its recent mailing announcing its name change (from Badger Worldwide).

Sent this month to 485 people, including previous and current clients, the press and friends, the mailing consists of a white card with the word “strategy” embossed on the outside. Inside, a metal card carries tiny letters which, when viewed through a magnifying glass that comes with it, reads, “Think big.”

The name change reflects the addition of chief marketing officer and principal Lars Kry, who joined the shop about a year ago from beautyjungle.com,