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Longtime Charles Schwab marketing executive Becky Saeger has left the company. Saeger joined Schwab in 2004 as evp of brand management and marketing communications, and in 2005, became chief marketing officer. On her watch, the San Francisco–based company reviewed creative duties once and media duties twice.
Other Schwab marketing executives have assumed Saeger’s responsibilities, while the company searches for a new CMO, a client representative said.
Major media spending on the brand exceeded $80 million last year, down from nearly $115 million in 2008, according to Nielsen.
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