Longtime M/W Exec Joins Dalton’s Shop As Account Boss

Susan King, a former executive at Martin/Williams, has joined Dalton Advertising as head of account service.

King worked with shop founder Rob Dalton in the early 1980s, to-ward the beginning of her 20-year tenure at M/W. She left the agency last summer as a senior vice president and management supervisor.

“Rob’s an incredible talent with a smart, simple business model,” King said. “His vision of forming a company around on-staff creative talent, as well as outsourcing the best talent in media, production and account planning, makes this [agency] absolutely right for the times.”

Dalton clients include credit rating service Fair, Isaac & Co., San Raphael, Calif., and Boston Scientific, Maple Grove, Minn.