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A talking medicine bottle, cosmetic compact and film canister are the stars of a yearlong branding campaign for Longs Drugs now breaking throughout the West.
The $5 million effort from Pickett Advertising in San Francisco will roll out in markets where the drugstore chain is opening new locations in the coming year. Longs, based in Walnut Creek, Calif., is continually expanding its presence in Western markets and typically opens 25-50 new stores a year.
Accordingly, a new TV spot is designed to be used for any and all grand openings.
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