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CHICAGO Seafood chain Long John Silver’s, a unit of Yum! Brands, has put creative duties on its $45 million account into review, according to sources.
Omnicom Group’s Element 79 here currently handles the business and is defending, sources said. Other contenders could not immediately be determined.
Element 79 has held the account since September 2004. Calls to the client were not immediately returned, and the incumbent declined comment.
LJS earlier this year broke a campaign using the slogan, “Throw boring overboard.”
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