Long John Silver’s, Fallon Split

CHICAGO — Long John Silver will hear from three agencies regarding its broadcast creative advertising account, according to a company official.

Vying for the $20 million business are: Cliff Freeman & Partners, New York; Campbell Ewald Advertising, Warren, Mich.; and FCB Chicago, said Mike Baker, LJS’s vice president of national marketing.

Creative Alliance of Lousiville, Ky., and Empower MediaMarketing in Cincinnati will continue to handle print and media duties, respectively.

The Louisville, Ky., client split with Fallon Minneapolis on the account after two years, over differences on direction and new client management, sources said.

LJS parent Yorkshire Global Restaurants, was bought by Tricon, owner of Pizza Hut and Taco Bell, in March for $320 million. A decision on the account is expected by mid-June. LJS spent over $20 million on television advertising last year, according to CMR.

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