Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Restaurant Chain Initiates National Search for Creative Agency
ATLANTA–Long John Silver’s is goin’ fishin’.
The Lexington, Ky., fast-food fish restaurant is gearing up for a national agency search in January after parting ways with incumbent Doe-Anderson Advertising and Public Relations of Louisville, Ky.
Select Resources International in Los Angeles is the search consultant, said Bruce Hinton, client senior director of public relations.
Hinton, who estimated Long John Silver’s total ad budget at $35 million, said it was a creative-only review.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in