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Acquires $7 Mil. Marketing Account of Nationwide Shoe Retailer
ATLANTA–Last week, it was fizz. This week, it’s feet.
Following its Virgin Drinks win, Long Haymes Carr has been named the first agency of record for Journeys Shoes. The retail chain, a division of Genesco in Nashville, Tenn., targets 12-22 year olds, has 323 stores nationwide and is planning a major expansion.
“They are the portal to cool to those kids and that means it’s a huge creative opportunity for us,” said Mylene Pollock, LHC chief creative officer.
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