THE LONG AND SHORTS OF IT

Advertisers strive to be as hip as their audiences, and Square One did just that recently by turningindie filmmaker.

The Dallas agency created several shorts on a “low-to-no” budget similar to those of the audience of young auteurs at this month’s renowned South by Southwest film festival in Austin, Texas.

Talk about cheaptalent: all four shortsfor client and festival sponsor Miller Lite starred beer bottlesas actors.

In the “Horror Film” spoof, a band of blithe long necks, moved by unseen hands likepuppets, decides “to go sleep in the cabin where those people were brutally murdered last summer.” In campy, black-and-white, Blair Witch-style footage, the long necks are beset by a monster (also played by a nonunion bottle) and barely escape withtheir lives.

Other spoofs, which were shown before various screenings atthe festival, included”Renegade Cop,””Bad-Ass CEO” and “Romantic Comedy.”

“Kind of weird, butour creative guys loved doing it,” said agency partner ErnieCapobianco.

All four shortscan be viewed at www.reelscreening.com.