London Plans $10 Million Tourism Campaign to Kick-Start Its Local Economy

Advertising to visit the UK capital has been commissioned from TMW to run beginning in June

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London, the U.K.’s capital and its largest metropolis, is rolling out its biggest-ever tourism campaign to kick-start the economy, revitalize nightlife, promote retail and highlight hospitality and culture with an advertising campaign planned to run beginning next month.

Mayor Sadiq Khan who won a second term in office on May 10, said the “Let’s Do London” campaign will aim to draw in domestic tourists, who traditionally shun the bustle of London’s international summer crowds, as restrictions caused by the coronavirus pandemic ease.

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