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West Coast Help For $75 Mil. Tobacco Account
LOS ANGELES–Saatchi & Saatchi here has extended its reach across the Atlantic to develop new work for tobacco company Rothmans International in London.
Saatchi in Los Angeles helped its sister office in the U.K. capital win the creative portion of the $75 million account, and has now been invited to help service the business. The agency’s first assignment is to work on Rothmans’ L&R brand. Media duties remain at Carat in London.
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