London Agency Dares Expansion in N.Y.

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NEW YORK Every day brings news of more agency cutbacks as the economy continues to wallow in recession. But not all agencies are retrenching.

Top London digital shop Dare is making its first foray abroad by opening operations in New York. It has tapped its former creative director James Cooper to lead its U.S. efforts. Cooper, 36, returned to Dare after a year at Another Anomaly, where he was one of the shop’s founding partners.

The bet: its savvy in digital branding that’s lured clients like Sony, BMW and Vodafone will attract opportunities in the U.S.

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