LoJack Begins Agency Review

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BOSTON–LoJack has begun a review for its advertising account, which has been held by Greenberg Seronick O’Leary & Partners for the past five years.

The Dedham, Mass.-based client, which develops stolen vehicle recovery systems, spent $6 million on ads in 2000–but only about $1 million on ads through the first half of 2001.

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