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Logitech, a Swiss-based maker of computer peripherals and software, named Najoh Tita-Reid as its new global CMO, the brand said in an email.
Top line
Tita-Reid was promoted to the role from global commercial marketing head for b-to-b and commercial retail, a role she took on in June last year.
As CMO, she is responsible for worldwide marketing, brand equity, creative and branded and direct-to-consumer (DTC) ecommerce sites, according to a company spokesperson.
Between the lines
Tita-Reid first joined Logitech more than a year ago in February 2020, serving in a global marketing reinvention role.
“When
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