Logitech “Ivan Cobenk”

Kevin Bacon does an eerily good job playing a creepy, Kevin Bacon-obsessed fan named Ivan Cobenk in this new campaign for Logitech Revue from Goodby, Silverstein & Partners. His house is filled with memorabilia and handcrafted tributes to the actor, like the needlepoint he proudly displays in the spot’s opening scene and the painting he’s commissioned of himself with the actor, who he admits he’s never met. The point of this elaborate sharing and house tour is to demonstrate how easy it is to find programming using Logitech Revue with Google TV. For Cobenk, of course, anything Bacon will do. Best moment in the spot is the final scene where he relays that his wife says if he watches anymore Kevin Bacon he may actually turn into Kevin Bacon as he holds up his crossed fingers with a mischievous if-only-I-was-so-lucky grin.–Eleftheria Parpis

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