Logan’s Luck Holds On the Highway And in the Casino

Four key members of Logan Marketing recently cheated death.
Returning here after pitching Casino Magic in Biloxi, Miss., the executives of the New Orleans agency saw one of their car’s wheels roll off while traveling 70 mph. They were able to make it to the shoulder of the highway, where a spare was applied. Their good luck was doubled when Casino Magic selected Logan as its agency of record.
Client marketing director Roger Derby said he liked the shop’s creative work, its experience with other gaming clients and the management team’s chemistry.
Other contenders for the estimated $1 million account were Ramey Agency of Jackson, Miss., and Lewis Communications of Mobile, Ala. –Janet Plum