For most of us, QVC and the Home Shopping Network are the height of shopping convenience. Just you, the tube, a diamond zirconium pendant and a credit card. Heaven. But some of us h" /> Log on, load up <b>By Judith Newma</b><br clear="none"/><br clear="none"/>For most of us, QVC and the Home Shopping Network are the height of shopping convenience. Just you, the tube, a diamond zirconium pendant and a credit card. Heaven. But some of us h
For most of us, QVC and the Home Shopping Network are the height of shopping convenience. Just you, the tube, a diamond zirconium pendant and a credit card. Heaven. But some of us h" />
For most of us, QVC and the Home Shopping Network are the height of shopping convenience. Just you, the tube, a diamond zirconium pendant and a credit card. Heaven. But some of us h" />

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Log on, load up By Judith Newma

For most of us, QVC and the Home Shopping Network are the height of shopping convenience. Just you, the tube, a diamond zirconium pendant and a credit card. Heaven. But some of us h

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These computer “shopping malls” offer everything from automotive supplies to fruits of the month. And while they lack the allure of slick directmail catalogues (most items are described, not shown, because high-resolution graphics take an annoyingly long time to download) or the immediacy of TV shopping (the technology is still too pricey for Tova Borgnine to start nattering on over your monitor), they do have some real advantages.
Chief among these is the straightforward ad copy, which convinces us we’re making intelligent, rational shopping decisions and that we’re not being seduced by images.

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