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The Lodge, a newly formed group of young creative ad professionals and marketing students, has struck a barter deal with Here, a lounge/arts center.
Since Here, located next door to Kirshenbaum Bond & Partners’ offices in New York, needs an image campaign and the young folks at The Lodge need a project to work on and place to meet, the two decided to trade their needs and skills.
For the past few weeks, young creative types from rival agencies have collaborated on taglines, logos and direct mail pieces for Here (and, ultimately, for their portfolios).
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