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While a lot of things will look different about this year’s Super Bowl, one thing remains the same—every national in-game ad for an alcoholic beverage will be for an Anheuser-Busch brand.
That’s because since 1975, the beer giant has had an agreement with the NFL to keep every other alcohol brand off the Big Game roster. And despite benching Budweiser this year for the first time in nearly four decades, Anheuser-Busch’s presence will still be huge—the company has five ads and nearly five minutes of airtime during the game.
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