Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention

Anheuser-Busch has had an exclusive agreement with the NFL since 1975

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While a lot of things will look different about this year’s Super Bowl, one thing remains the same—every national in-game ad for an alcoholic beverage will be for an Anheuser-Busch brand.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in