Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

ADM study sees more consumers and brands riding the flexitarian wave

Plant-based brand have converted consumers. Beyond Meat, Lightlife, Gardein, Seemore, Impossible Foods

If you’ve eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you’re not alone. And chances are you’re not a one-and-done consumer in the fast-growing alternative protein category.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.