Location Services Barely on the Map—So Far

Facebook is charging into the location services sector, but few people use them yet, even among young consumers.
 
The Pew Internet and American Life Project released a national survey that found just 4 percent of Americans use location services like Foursquare. That figure is actually lower than when Pew first surveyed online users in May and found 5 percent using a location service. Overall, 7 percent of mobile phone users are also location users. Even among 18-29-year-old Internet users, the figure is just 8 percent.