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“Just add art” is the advice in Mullen/LHC’s pro bono print series for the Southeastern Center for Contemporary Art.
“Secca came to us last summer for a marketing plan,” said Robin O’Neill, account planner at the Winston-Salem, N.C., shop. “They’d made a shift from showing local and regional artists to more national ones like Annie Leibovitz and Stephen Hendee, but had lost their audience in the process.”
Created by art director Keith Borshak and copywriter Rich Parubrub, four ads present monochrome photos by Dennis Manarchy.
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