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PASADENA, CALIF. – The Super Bowl is charging into town with the NFL’s newest entertainment marketing ploy in tow: a ‘theme park’ event, held at the Rose Bowl, called the NFL Experience. It will bring sponsorship opportunities for national NFL advertisers and their local partners.
Designed for fans who can’t find or afford Super Bowl tickets, the 750,000-square-foot event involves more than 50 sponsors and 75 exhibits, including interactive games, autograph opportunities, NFL merchandise and educational displays.
‘It allows us an opportunity to get closer to our fans,’ said Don Garber, vp of business development, NFL Properties.
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