LM&P to Handle Creative on WIC

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First Target: California’s Agricultural Areas
LOS ANGELES–Lawrence Mayo & Ponder has won the creative portion of California’s Women Infants and Children supplemental food program.
The Newport Beach, Calif., agency is expected to break a multilingual TV and radio campaign in the fall that targets underserved migrant farm workers in the state’s heavily agricultural Central Valley.
Runyon, Saltzman & Einhorn, Sacramento, Calif., which had also competed for the $1 million creative account, will handle the $7 million media planning and buying job.





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