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NEW YORK Three agencies have been named finalists in the review for L.L. Bean’s ad account, according to Pile and Co., the consultancy overseeing the process.
They are: Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in Boston, WPP Group’s JWT in New York and Omnicom Group shop DDB, also in New York.
Out of the running are Cossette Communications’ Cossette Post, Publicis Groupe’s Saatchi & Saatchi and Omnicom’s BBDO. The first two pitched from their offices in New York, BBDO from its Atlanta outpost.
Estimated
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