L.L. Bean Marks 90th Year

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Martin/Williams continues efforts to set L.L. Bean apart from its rivals by stressing the retailer’s longevity and family ownership in a new television spot tied to the company’s 90th year.

“Competitors have come and gone,” says a voiceover after the Freeport, Maine, company’s 90th anniversary is noted. “But none have matched L.L.

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