L.L. Bean Enters 3 Locals Into Catalog Of Contenders

Incumbent Bronner Slosberg Humphrey last week withdrew from L.L. Bean’s agency review as the client selected a handful of semifinalists.
Now vying for the $20-25 million account are: Hill, Holliday, Connors, Cosmopulos in Boston; Mullen in Wenham, Mass.; Toth Design & Advertising in Concord, Mass.; Angotti, Thomas, Hedge and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both in New York; Carmichael Lynch in Minneapolis; and The Richards Group in Dallas.
Boston-based Bronner Slosberg, which has handled the account for the past five years, chose to withdraw before the cut was made, said Skip Pile, president of Pile and Co.,