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LOS ANGELES Independent Leopold Ketel & Partners has won the estimated $3 million ad account of Tillamook Cheese following a review.
John Russell, LKP president, characterized Tillamook as “one of Oregon’s most revered brands. Every agency in town wanted this one. Like Nike and Columbia Sportswear, it’s one of the great home-grown brands.”
The review finalists were LKP and independents Borders Perrin Norrander and HMH, all in Portland, Ore. FourStories, Portland, was the incumbent.
“They want us to take our time, think through the business and come up with a fresh marketing plan before we start in,” said Russell.
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