Living It Up

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

During last year’s Summer Olympics, TBWA creative director John Merrifield promoted Adidas by hanging climbers from the sides of 33-story buildings in Tokyo and Hong Kong so they could race a vertical 100-meter sprint. The winning racer took home $10,000. The year before, he and his team hoisted two acrobats 12 stories above ground to play vertical soccer on giant Adidas billboards in downtown Tokyo and Osaka.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in