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Ace Asphalt might find itself saying a few Hail Marys if its new outdoor campaign from Cramer-Krasselt is successful.
The nine billboards, which went up in early July, are intended to be “self-effacing and irreverent,” according to Brian Landauer, general manager of C-K’s Phoenix office. Irreverent indeed: One ad features a photo of Pope John Paul II kissing the ground, and reads, “We feel the same way.”
Landauer said the ad is in no way meant to offend, only to grab people’s attention.
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