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NEW YORK Now that’s thinking outside the box—with an exploding head. Seeded as a viral, and soon to be launched on TV, this 60-second spot from AKQA, promoting the Xbox 360 new Live Vision camera, features an unfortunate woman with a box for a head. Even worse than her square head, however, is the cartoon face drawn on it, which is so goofy that it makes a regular, ’70s-style smiley face seem absolutely elegant. She’s shown going through her day—brushing her teeth, (on the box) at her job and scaring off a blind date.
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