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The rescheduling of professional sports in the spring due to Covid-19 brought fans a cornucopia of content in the last several weeks: the NHL’s Stanley Cup was finally awarded in late September, the NBA Championship came three months late in early October, and the culmination of Major League Baseball’s shortened run coincides with the first five weeks of the NFL season.
And one brand spokesman seems to be in the middle of it all. Jake from State Farm has become nearly as recognizable as his campaign’s co-stars: future hall of famers Chris Paul, Aaron Rogers and Patrick Mahomes.