Even Without Live Sports, State Farm Stuck With TV During the Pandemic

The insurance giant's CMO on finding unique opportunities with networks

The rescheduling of professional sports in the spring due to Covid-19 brought fans a cornucopia of content in the last several weeks: the NHL’s Stanley Cup was finally awarded in late September, the NBA Championship came three months late in early October, and the culmination of Major League Baseball’s shortened run coincides with the first five weeks of the NFL season.