As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx
In limbo since March, most leagues should resume by late July
Networks and advertisers are celebrating now that the return of MLB and NBA games are just a month away.
MLB
It’s now been more than three months since every major professional sports league shut down due to Covid-19, but it’s now looking like live sports will be up and running again by the end of July, reactivating billions in ad revenue that have been dormant since March.
