As Baseball and Other Sports Set Return, TV Eagerly Awaits Ad Revenue Influx

In limbo since March, most leagues should resume by late July

a baseball team celebrating
Networks and advertisers are celebrating now that the return of MLB and NBA games are just a month away. MLB

It’s now been more than three months since every major professional sports league shut down due to Covid-19, but it’s now looking like live sports will be up and running again by the end of July, reactivating billions in ad revenue that have been dormant since March.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.