Live Nation Wants to Be the Only Resource Brands Need to Reach Millennials, Gen Z

A look inside the company's influence in the live music space

Live Nation helps brands like Pepsi attract more millennials at live events.

When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues—but the brand wants you to know that it does more than just sell tickets.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.