Cannes Lions

Live Nation Is Creating a Suite of Augmented Reality Tools for Brands at Music Festivals

Hyundai will be the first brand partner when features debut this fall

Live Nation unveiled new AR features at Cannes. Live Nation

By Marty Swant

June 20, 2019

Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
Recommended articles
You Might Like
This is a Profile

Data Bunkers Are the Future of Cookieless Marketing

By Gurman Hundal, Co-founder and CEO, MiQ

This is a Profile

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

This is a Profile

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}