Live Nation Is Creating a Suite of Augmented Reality Tools for Brands at Music Festivals

Hyundai will be the first brand partner when features debut this fall

Live Nation unveiled new AR features at Cannes. Live Nation

Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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