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Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike.
At the Cannes Lions International Festival of Creativity, the company today unveiled a number of new AR features that it hopes will be used by brand sponsors and festivalgoers to create new ways of reaching consumers and to provide new engagement during major festivals and at home.
Although the AR tools are on display in France this week, they’ll officially debut this fall at the Music Midtown festival in Atlanta, when Live Nation partners with Hyundai to promote the auto brand’s 2020 Sonata.