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Cannes Lions

Live Nation Is Creating a Suite of Augmented Reality Tools for Brands at Music Festivals

Hyundai will be the first brand partner when features debut this fall

livenation-ar-music-PAGE-2019 — Live Nation unveiled new AR features at Cannes.Live Nation

June 20, 2019

Live Nation wants to create a digital duet with its real-life concerts by adding a new suite of augmented reality tools for sponsors and music fans alike.

Marty Swant

@martyswant
martin.swant@adweek.com

Marty Swant is a former technology staff writer for Adweek.

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