Live Music on TV Is Experiencing Something of a Golden Age

Awards shows by the numbers

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Despite our fragmented, on-demand media landscape, live televised music events—from the to the Billboard Music Awards to the Super Bowl halftime show—are experiencing something of a golden age. These and other high-profile music broadcasts are enjoying a serious comeback, with socially connected viewers tuning in and sponsors like Pepsi, Chevrolet and Samsung signing on for what have become some of the buzziest moments in all of entertainment.

“These types of shows are really experiencing a renaissance of sorts,” notes Brad Adgate, svp of research at Horizon Media.



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