Live Music on TV Is Experiencing Something of a Golden Age

Awards shows by the numbers

Despite our fragmented, on-demand media landscape, live televised music events—from the to the Billboard Music Awards to the Super Bowl halftime show—are experiencing something of a golden age. These and other high-profile music broadcasts are enjoying a serious comeback, with socially connected viewers tuning in and sponsors like Pepsi, Chevrolet and Samsung signing on for what have become some of the buzziest moments in all of entertainment.