Live Earth Cracks the Code

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NEW YORK A new spot from Young & Rubicam for the Live Earth concert uses the global language of music to spell out the message “S.O.S.”

Directed by Frank Budgen, who won a Cannes Grand Prix for Wieden + Kennedy’s Nike “Tag” commercial, the Live Earth spot depicts people conveying the Morse Code message “dot-dot-dot, dash-dash-dash, dot-dot-dot,” which is the internationally recognized abbreviation for “Save Our Ship.”

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