Brand MarketingLittle Tikes Takes On EmpowerBy Tania D. Panczyk|July 29, 2003ShareBy Tania D. Panczyk|July 29, 2003ShareCHICAGO The Little Tikes Company, a division of Newell Rubbermaid, assigned its media planning and buying duties to Empower MediaMarketing, company executives said.Empower has begun planning a $6.5 million fourth-quarter campaign encompassing national network, cable and print. Annual media spending was not disclosed. Little Tikes, a Hudson, Ohio-based manufacturer and marketer of children’s products, spent $6 million on advertising last year, according to TNS Media Intelligence/CMR.The Cincinnati shop was given the assignment without a review, sources said. Adweek Adweek