How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
CHICAGO The Little Tikes Company, a division of Newell Rubbermaid, assigned its media planning and buying duties to Empower MediaMarketing, company executives said.
Empower has begun planning a $6.5 million fourth-quarter campaign encompassing national network, cable and print.
Annual media spending was not disclosed. Little Tikes, a Hudson, Ohio-based manufacturer and marketer of children’s products, spent $6 million on advertising last year, according to TNS Media Intelligence/CMR.
The
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in