Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Little Debbie, the nation’s top-selling snack cake, has sent its marketing team to the streets in the latest campaign for new Chocolate Cupcakes.
McKee Foods, which owns Little Debbie, is pitching the Chocolate Cupcakes as “moist…filled with crème and topped with rich, chocolate icing and a white squiggle.” The products hit stores earlier this month, and an eight-pack sells for about $3.09.
Television spots launched this week, promoting the brand’s “Share-A-Thon Tour,” taking place in 21 cities Oct.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in