Little Caesars Debuts Veggie-Friendly 'Planteroni' Pizza With Field Roast

The spot stars mythical creatures who need to be convinced delicious plant-based pepperoni pizza can exist

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Faux meat continues to expand its reach into U.S. fast food restaurants, with Little Caesars announcing that it will offer plant-based pepperoni on its pizzas in six major markets.

The move comes via a deal between the Detroit-based chain and Field Roast, a vegetarian-friendly line of cheese, burgers, hot dogs, deli meat and other products owned by conglomerate Greenleaf Foods. 

The two companies have created a “Planteroni Pizza,” which goes on sale this week and becomes the widest distribution for fake meat at a national pizza restaurant, according to the partners. 

Beyond Meat, a category leader in alt burgers, had tested

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in