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When Litter-Robot designer, founder, and CEO Brad Baxter inherited two cats in 1999, he began formulating a device that would ultimately eliminate the often tedious task of scooping litter. After months of testing various prototypes, the design for Litter-Robot was finalized. The convenient contraption quickly became the highest-rated self-cleaning litter box on the market.
It is this same eye towards ingenuity that Litter-Robot is bringing to their new ad campaign, “We Don’t Scoop.” Created in partnership with choreographer, singer, dancer, songwriter, and viral content creator Todrick Hall, the campaign is kicking off with a new music video.
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