Litter-Robot and Todrick Hall Team Up for New Music Video “We Don’t Scoop”

AutoPets taps into the performer's signature energy for its latest campaign

todrick hall and animated pets
AutoPets, the maker the Litter-Robot and Feeder-Robot, tapped performer and viral content creator Todrick Hall for a high-energy music video. AutoPets

When Litter-Robot designer, founder, and CEO Brad Baxter inherited two cats in 1999, he began formulating a device that would ultimately eliminate the often tedious task of scooping litter. After months of testing various prototypes, the design for Litter-Robot was finalized. The convenient contraption quickly became the highest-rated self-cleaning litter box on the market.

@saracentury sssaracentury@gmail.com Sara Century is a freelance writer for Adweek.