Lite Stays On in Dallas

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Fallon McElligott’s retention last week of the $150 million Miller Lite account also will mean business as usual for Square One in Dallas.
Square One partner Tom Hansen confirmed the shop’s Hispanic unit, Uno Comunicaciones, will maintain Miller Lite Latino marketing chores. Hansen declined further comment.
Fallon, Square One and other finalists Publicis & Hal Riney, San Francisco, and Wieden & Kennedy, New York, all met executives from Miller parent Philip Morris in New York last week.

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